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Attracting funds from any type of funding organisation (or grant maker) is all about the story you tell. You might be surprised at just what grant makers are looking for in an excellent application. I am going to share those secrets with you and hopefully lift your grant seeking skills to a whole new level. breath.

This is the second installment of my Top 10 Tips for  grant writing success

Tip #2

Watch your language!

How you talk about your project and the language you use makes all the difference to how a grant maker feels about your organization and your project. Write about the project AS IF it IS going to happen.


“We will…” “This project will….”, Not  “We hope..”  “could” or “should”.

This will make it sound as though you expect the project to happen no matter what and are committed to the project. It also gives the impression that you have thought about the project enough for it to seem real and achievable for your organization or group to deliver.

KEEP EMOTIVE LANGUAGE TO A MINIMUM- stick to the facts. Begging is not a good look!

It always surprises me in my grant writing master classes that when I ask people if they think writing in a passionate way is essential to a good application. Usually about 60% of people think it is! The reality is that grant makers are turned off by people making grand, sweeping statements or claims (that are unsubstantiated) in their application.

Passion comes through in the planning and development that is evidenced in the application, and you should not rely on pleading to get you across the line.

A good business case wins a grant, not a plea for help.

Next time we will look at project scope, and how this is important in telling your grant story.

See you soon, Jeanette

P.S. I offer workshops to community groups and organisations to maximize grant seeking success. I also assist small organisations to establish grant programs. Contact me if you are interesting in attracting funds to your organisation or group.

P.S.S. Share with me your experience with writing grant applications in the comments section.